Tassal Captures Seafood Consumers' Attention with Omnichannel Campaign
"By leveraging GrowthAds' cookieless solutions, we've uncovered and engaged new audiences, driving remarkable growth and delivering exceptional results for our brand."
Begona Loredo, Associate Director, Havas Media
26%
Favorability lift
39%
Incremental reach
Tassal, Australia's leading seafood producer, has been proudly delivering fresh, delicious, and nutritious Atlantic Salmon from the waters of Tasmania for 30 years.
Industry
Food & Beverage
Brand
Tassal
Product
BLL, Cookieless, Creative Solutions, GrowthAds Advertising Platform
Challenge
Solution
By partnering with GrowthAds, Havas gained valuable insights into Tassal’s ideal audience, identifying them as “mindful taste seekers.” To effectively engage and guide consumers through the funnel, Tassal implemented an omnichannel strategy, starting with BVOD ads on the largest screen in the house, followed by retargeting across both cookie-based and cookieless environments with in-banner video and a unique interactive 3D cube creative designed by GrowthAds. Using Brand Lift Live by GrowthAds™ (BLL), Tassal conducted an in-flight brand lift survey to assess how well the creative resonated with viewers and enable real-time optimizations.
Results
The BVOD retargeting strategy across display effectively drove traffic to Tassal’s website, resulting in a notable 26% lift in favorability. This lift was particularly strong among females (+32%) and those who viewed the ads on streaming devices (+32%). Moreover, by advertising in cookieless environments, they reached 38.3% more unique users than they had access to before.
From Insights to Actionable Optimization:
The Partnership
Brand: Tassal
Agency: Havas Media
