Sky Boosts Brand Familiarity with GrowthAds CTV Campaign
"Brand Lift Live by GrowthAds seamlessly integrates into the GrowthAds Platform, making implementation incredibly easy. The intuitive system allowed us to quickly launch our campaign across a curated list of premium CTV supply partners and gain valuable brand impact insights. We achieved a 35% lift with 96% confidence, which is fantastic. This result demonstrates that the campaign successfully raised awareness of the Sky Glass offering, shifting public consideration and aligning perfectly with Sky's business objectives."
Laura Baldrick, Senior Associate Director, MediaCom
35%
Lift in Brand Familiarity
Sky is the leading pay-TV broadcaster and telecommunications provider in the UK, offering a range of television and broadband internet services.
Industry
Retail
Brand
Sky
Product
BLL, CTV, Quantcast Advertising Platform
Challenge
Sky, the UK’s largest subscription TV broadcaster, sought to promote their innovative broadband-powered Sky Glass, which seamlessly integrates their streaming TV service into a custom-designed smart TV. When market research showed that customers had limited understanding of the product, Sky saw an opportunity to shift their strategy from direct sales to building greater awareness and understanding of Sky Glass. By focusing on a brand-building approach, Sky aimed not only to move customers down the sales funnel but also to validate their media investment with measurable results.
Solution
Results
By using GrowthAds’ real-time measurement insights, MediaCom was able to seamlessly optimize the CTV strategy mid-campaign. With new creative showcasing the benefits of Sky Glass, Sky experienced a 35% increase in product familiarity. Additionally, cross-device site visit reporting demonstrated the effectiveness of CTV in driving consumer engagement with Sky Glass product pages. Thanks to Brand Lift Live’s real-time optimization capabilities, MediaCom was able to turn measurement into a proactive tool for media optimization, ensuring maximum return on Sky Glass’s brand investment.
The Partnership
Brand: Sky
Agency: MediaCom
