Reitmans Launches Engaging Media Campaign for Athleisure Wear
"Reitmans Sees Outstanding Results with GrowthAds in Showcasing Hyba Clothing Through Rich Media Banners"
139%
7x
Reitmans is a Canadian retail fashion icon, specializing in women’s clothing with three premium brands: Reitmans, Penningtons, and RW&CO.
Industry
Retail
Product
BLL, GrowthAds Advertising Platform
Challenge
As shopping habits shifted due to COVID-19, and demand for athleisure and activewear grew, Reitmans aimed to raise awareness within their target demographic through high reach and low frequency. They also sought a solution to effectively showcase their new technical activewear line, Hyba, and highlight its diverse product styles.
Solution
Reitmans partnered with Adviso and the GrowthAds Creative Solutions Team to execute their creative strategy effectively. They used GrowthAds’ lightbox ad unit to engage their target demographic, allowing customers to interact with the ad without clicking through to the website. With most programmatic media using standard, non-expandable IAB sizes, GrowthAds was the ideal partner to deliver this innovative solution.
Results
Reitmans successfully raised awareness of their technical athleisure wear among their target demographic, surpassing all set benchmarks. They achieved an engagement rate of 0.25%—139% above their goal—and a click-through rate of 37%, 7 times higher than expected. Their interaction rate was 7.6%, well above the industry benchmark of 3%, and their dwell time of 17 seconds far exceeded the industry average of 9 seconds.
The Partnership
Brand: Reitmans
Agency: Adviso
