To reach their ideal audience in both cookie-based and cookieless environments, PMG utilized GrowthAds’ lookalike modeling with conversion pixels, alongside GrowthAds’ Interest-Based Audiences (IBA). Rather than restricting targeting to industry-specific keywords and categories, PMG focused on connecting with the audience most likely to engage with their client’s services, regardless of where they were on the open internet. By combining prospecting and retargeting within a single ad set, PMG allowed platform algorithms to optimize performance. With access to granular audience insights and real-time data, they were able to identify performance trends and adjust the campaign as needed. Additionally, time-to-convert analysis provided valuable insights for refining campaign timing, balancing evergreen strategies with targeted approaches at different stages of the funnel.