Mozzeno, a Belgian fintech startup, is a digital collaborative financing platform that connects individuals and companies to lend money indirectly. Unlike simply linking lenders and borrowers, mozzeno aims to match the right lenders with borrowers who meet specific eligibility criteria. To maximize marketing efficiency, mozzeno focuses on reaching and influencing audiences who are not only in the market for a loan but also likely to qualify. Previously, their programmatic efforts were confined to Facebook and Google, as other alternatives lacked either scale or efficiency.