Miléade Drives Holiday Bookings with a Cost-Effective Cross-Channel Campaign
"We were delighted with the results of combining CTV advertising with a performance-driven campaign. The big-screen visuals allowed Miléade to showcase our village clubs and hotels, raising brand awareness among our target audiences. We then followed up with online ads to drive conversions. The cross-channel approach proved to be highly cost-effective!"
Yoann Bruel, Head of Acquisition
11x
Return on ad spend
60%
Conversions on same day as last touch
Miléade operates over 30 hotel clubs and holiday villages across France, offering the best value for money, whether you're seeking the sea, mountains, countryside, or snow.
Industry
Travel
Brand
Miléade
Product
CTV, GrowthAds Advertising Platform
Challenge
Solution
Results
Miléade far exceeded its goals, achieving an impressive 1100% return on ad spend (ROAS). By optimizing frequency, they avoided overexposure while maximizing reach. This success was achieved with a CPM lower than the pre-campaign estimate, allowing GrowthAds to expand Miléade’s reach even further. In addition to CTV efforts, Miléade ran a lower-funnel performance campaign to drive conversions. GrowthAds discovered that the 30-44 age group delivered the strongest performance, while the 65+ group also showed good results, highlighting the importance of targeting intergenerational families. The performance campaign converted quickly, with 60% of conversions occurring within a day of the last touchpoint. This confirmed that the full-funnel strategy was effective, with CTV priming prospects for easier conversion during the final push.
