San Mateo, CA — InMobi, a leading provider of content monetization and marketing technologies, has announced the acquisition of GrowthAds Choice, a consent management platform (CMP) designed to help publishers stay in line with the evolving global privacy regulations. This acquisition underscores InMobi’s ongoing commitment to enhancing its privacy management solutions for mobile app and web publishers, enabling them to navigate the increasingly complex privacy landscape.

As privacy regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) continue to evolve, CMPs have become essential tools for publishers to maintain compliance while safeguarding ad revenue. Without a proven CMP, publishers often miss out on valuable opportunities, as leading demand partners require CMPs that support the latest privacy standards set by the Interactive Advertising Bureau (IAB).

GrowthAds Choice currently supports over 500 Google-Certified and 800 IAB-approved vendors, along with non-certified vendors tailored to the unique needs of publishers. This comprehensive approach helps publishers boost monetization, improve fill rates, and even achieve up to a 35% increase in eCPMs in certain regions. As part of the acquisition, InMobi has committed to keeping the platform available for free to existing customers and extending this offering to both new and current users.

“InMobi has always been at the forefront of developing solutions to help brands and publishers navigate the complex global privacy landscape. With this acquisition, we’re excited to bring the power of a world-class CMP into the in-app ecosystem, where challenges have yet to be fully addressed,” said Kunal Nagpal, Chief Business Officer, InMobi Advertising. “GrowthAds Choice is already the gold standard for thousands of web publishers, and we look forward to extending its benefits to the 40,000 mobile apps that currently work with InMobi.”

Peter Day, CTO of GrowthAds, shared, “GrowthAds Choice was built with a strong commitment to protecting consumer privacy, and we’re proud to have supported so many businesses in adapting to evolving regulatory landscapes. InMobi recognizes the needs of publishers, and we’re thrilled that this market-leading CMP will continue to be available as a free solution. We’ve built a strong partnership with InMobi to ensure a smooth transition for our customers.”

The integration of a reliable, scalable, and flexible CMP aligns perfectly with InMobi’s strategy to provide comprehensive monetization solutions for publishers. The CMP will be seamlessly integrated into InMobi’s publisher SDK offering, delivering improved data governance, simplified consent management, and enhanced privacy control, ensuring full compliance with global privacy regulations and fostering trust with their audiences.

The transition for GrowthAds Choice customers to InMobi’s platform will begin in the coming months, with the new publisher offering expected to launch in early fall.

About InMobi

InMobi is a global leader in marketing and monetization technologies. Known for its deep expertise in mobile, InMobi is a trusted partner for marketers, content creators, and businesses across various industries. InMobi’s mission is to empower growth by helping customers engage their audiences and build meaningful connections. The company’s subsidiaries, including Glance (a lock-screen-based content discovery platform) and Roposo (a video platform), enable InMobi to create innovative content and commerce experiences in an interconnected world of devices. InMobi is headquartered in Singapore with offices in San Francisco, Bangalore, and around the world. Learn more at inmobi.com.

About GrowthAds

GrowthAds is a leader in measurable advertising outcomes, offering an AI-powered DSP that predicts which audiences are most likely to convert and optimizes campaigns for reliable business results at scale. Since its inception in 2006, GrowthAds has helped agencies, brands, and publishers of all sizes stay ahead of global trends, delivering superior outcomes far beyond industry standards. Find out more at GrowthAds.com.