SAN FRANCISCO, CA — June 16, 2022 — GrowthAds, a global leader in advertising technology, has launched a suite of innovative solutions designed to help digital marketers optimize their brand advertising efforts. These new tools allow marketers to seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and connected TV (CTV). Built on GrowthAds’ advanced cookieless technology, the platform enables marketers to engage their entire audience without compromising privacy.

“As programmatic brand advertising has evolved, it has become increasingly complex for marketers,” said Konrad Feldman, Co-Founder and CEO of GrowthAds. “Siloed systems and fragmented data often hinder marketing intent, limit innovation, and fail to provide real-time, actionable feedback. Our new suite of solutions simplifies integrated brand advertising, offering automated optimization and accurate, timely measurement of impact.”

With the GrowthAds Platform, marketers can now measure and optimize brand campaigns with the same effectiveness as direct response campaigns. These new solutions leverage GrowthAds’ leadership in data and machine learning, offering scalable audience planning, premium inventory access, high-fidelity audience activation across devices, automated campaign optimization, and comprehensive measurement of brand campaign performance.

Yin Hong, Senior Product Manager at Lancôme, shared, “We were impressed with the results GrowthAds delivered. Their brand solution was key in engaging customers and increasing awareness across different user groups. The performance exceeded our expectations, demonstrating the power of programmatic advertising in brand campaigns.”

Introducing Brand Lift Live by GrowthAds™

At the core of this new product suite is Brand Lift Live, an integrated, real-time survey solution that allows marketers to optimize campaigns continuously based on critical brand metrics such as awareness and consideration—rather than relying on less relevant metrics like viewability and click-through rate (CTR).

Brand Lift Live uses statistically controlled survey groups within the GrowthAds Platform to measure the real-time impact of ads throughout a campaign. This enables marketers to refine audience targeting and adjust campaign characteristics, maximizing the effectiveness of every marketing dollar. Brand Lift Live provides a modern measurement approach that complements traditional research methods, similar to how a fitness tracker complements an annual health checkup.

Peter Day, Chief Technology Officer at GrowthAds, explained, “We started by asking, ‘How can we make brand budgets work harder?’ Since measurement is key, we focused on that. We found that marketers often relied on poor proxy metrics like viewability and CTR because measuring what really matters—such as recall, awareness, and consideration—was too complex and time-consuming. Brand Lift Live solves that challenge.”

Key Benefits of Brand Lift Live:

• Actionable Campaign Data: View real-time lift data and take immediate action to adjust frequency, creative, messaging, and audience targeting to boost brand lift.
• Simple Setup: Brand Lift Live integrates seamlessly with campaigns, enabling easy design, survey creation, and response capture without requiring third-party integrations.
• Flexible Survey Options: Marketers can choose from multiple survey options that align with their specific brand campaign objectives.

Grace Bailey, Senior Marketing Manager at Auto Trader, said, “Brand Lift Live elevated our brand campaign insights, providing real-world data that we could quickly implement for better results.”

With these new capabilities, GrowthAds enables advertisers to plan and validate custom audiences, uncover compelling supply across CTV, desktop, and mobile, and optimize campaign performance. The platform’s intuitive features help marketers troubleshoot issues and ensure consistent results. In addition to Brand Lift Live, the platform offers insights on incremental reach and how brand activations contribute to downstream performance and conversions.

GrowthAds Academy Expands with New CTV Courseware

In addition to its brand advertising solutions, GrowthAds is launching a new module for its free global educational program, GrowthAds Academy. The new courseware will help marketers navigate the evolving landscape of TV advertising, with a focus on the CTV ecosystem, measurement techniques, and combating ad fraud in CTV. The GrowthAds Academy offers a range of online learning modules and a full certification program, providing valuable knowledge on digital advertising concepts, including how artificial intelligence (AI) is transforming marketing strategies.

To learn more about GrowthAds’ brand advertising solutions, visit GrowthAds Brand Advertising.

About GrowthAds

GrowthAds is an advertising technology company and the creator of an award-winning intelligent audience platform that empowers brands, agencies, and publishers to connect with and grow their audiences online. Powered by Ara™, a patented AI and machine learning engine, the GrowthAds Platform delivers automated insights, marketing performance, and scalable results to drive business growth. GrowthAds is leveling the playing field for customers by helping them effectively reach audiences online and support a thriving open internet for everyone. Founded in 2006 and headquartered in San Francisco, GrowthAds serves customers globally. To learn more, visit GrowthAds.com and follow us on LinkedIn, Twitter, Instagram, and Facebook.