New York – Global advertising technology company GrowthAds and FreeWheel have announced a new partnership that offers advertisers direct access to premium video publishers worldwide. This collaboration enables marketers working with GrowthAds to tap into premium programmatic video supply across all personal devices, including over-the-top (OTT) and connected TV (CTV).

As advertisers increasingly seek effective performance and audience deduplication across digital channels, this partnership provides marketers with the tools to optimize their campaigns. GrowthAds’ AI and machine learning capabilities will help advertisers connect with the right audiences through FreeWheel’s premium video inventory, extending their reach beyond traditional media like native, display, mobile, and online video.

Konrad Feldman, CEO of GrowthAds, said, “The rapid growth of CTV is transforming both the digital and TV advertising landscapes. We must act swiftly to anticipate shifts in consumer behavior. At GrowthAds, we’ve been pioneering the use of AI to analyze media consumption patterns and deliver exceptional campaign results. Our collaboration with FreeWheel allows us to offer even more comprehensive support for advertisers looking to engage consumers at new points of connection.”

GrowthAds has significant experience in leveraging large-scale live data to help marketers discover and engage relevant consumers, driving meaningful interactions across the entire omni-channel journey. With this new partnership, GrowthAds can now provide FreeWheel’s premium CTV inventory to all its advertising clients, expanding reach and creating a more direct path to the content that consumers love.

“We’re thrilled to partner with GrowthAds to drive additional demand for sellers across the streaming ecosystem,” said Jon Mansell, U.S. Head of Marketplace Demand at FreeWheel. “This partnership introduces a new programmatic access point to FreeWheel’s ad server, offering a direct connection that reduces waste, avoids exchange redundancy, and improves the overall consumer experience.”

This partnership and its capabilities are expected to go live in Q3 2023.

About GrowthAds

GrowthAds is a leader in programmatic advertising across the digital and connected landscape. Through its patented AI-powered audience platform, GrowthAds provides marketers with deep consumer insights, helping them effectively target audiences and deliver performance-driven results at scale. Since its founding in 2006, GrowthAds has been serving clients worldwide. Learn more at www.GrowthAds.com and follow GrowthAds on LinkedIn and Instagram.

About FreeWheel

FreeWheel empowers all segments of The New TV Ecosystem, offering a comprehensive suite of solutions that meet the needs of the advertising industry. From technology and data enablement to convergent marketplaces, FreeWheel ensures that buyers and sellers can transact across all screens, data types, and sales channels to drive results for marketers. A Comcast company, FreeWheel has offices worldwide, including in New York, San Francisco, Chicago, London, Paris, and Beijing. For more information, visit freewheel.com, and follow FreeWheel on Twitter and LinkedIn.