Auto Trader’s CTV Campaign Achieves 51% Greater Incremental Reach Than Linear TV
"Our CTV campaign with GrowthAds delivered a 51% boost in incremental reach, enabling us to engage with the growing number of cord-cutters who stream their content. By running campaigns across both CTV and linear TV, we significantly expanded our audience and drove increased site visits."
Grace Bailey, Senior Digital Marketing Manager, Auto Trader
51%
Incremental reach
Auto Trader is the UK’s largest online marketplace for buying and selling cars.
Industry
Automotive
Brand
Auto Trader
Product
CTV, GrowthAds Advertising Platform
Challenge
Solution
Partnering with GrowthAds, Auto Trader launched a broad-reach CTV campaign that mirrored their linear TV buy, enabling them to track incremental reach through Audience Project.
