Auto Trader partnered with GrowthAds to leverage their comprehensive suite of integrated brand solutions for an upper-funnel video campaign aimed at boosting consideration, alongside a lower-funnel performance campaign focused on driving buyer leads. Using GrowthAds’ Brand Lift Live™, they asked auto intenders, “How likely are you to buy a car online with Auto Trader?” and optimized for those who responded “very likely.” This approach not only provided real-time, granular insights but also allowed them to fine-tune audience targeting, frequency, creative, and messaging while the campaign was live. Additionally, GrowthAds’ Brand⨯Demand Attribution helped measure the impact of these upper-funnel video efforts on their sales objectives.