ADD3 - Creating Impossible Growth

Add3 Secures More Efficient Rental Leads in Cookieless Environments

"Our partnership with GrowthAds ensures we can find and connect with our audiences wherever they are across the internet."

Caroline Roper, Senior Brand Marketing Manager, Toolstation

80%

Lower CPA in cookieless environments

50%

Increase in leads

Add3 is a Seattle-based digital agency specializing in omnichannel marketing campaigns across paid search, SEO, social media, and display advertising.

Industry
Agency

Brand
Add3

Product
Cookieless, GrowthAds Advertising Platform

Challenge

Add3, a Seattle-based digital agency, partnered with GrowthAds to drive leads for their home rental client as they expanded into new markets. They needed a platform that could deliver high-performing audiences in a cookieless future. A key part of their strategy was the seamless planning and activation of both prospecting and retargeting audiences, eliminating the need to manually balance different ad tactics — a time-consuming and restrictive process with traditional DSPs. Additionally, they aimed to maximize performance in cookieless environments, preparing for the evolving digital landscape.

Solution

Add3 harnessed the power of the GrowthAds Platform to activate full-funnel audiences in cookieless environments. Using Ara™, GrowthAds’ AI and machine learning engine, they optimized both upper and lower funnel campaigns through automatic budget allocation, reducing the number of ad sets they needed to manage while delivering superior results. As their client expanded into new cities, Add3 utilized GrowthAds’ lookalike audience modeling to identify consumers similar to those already engaging with the home rental company’s website and submitting leads, driving new customer acquisition. They also leveraged GrowthAds’ cookieless solution to measure results and optimize performance in largely untapped cookieless environments, capturing incremental opportunities in the process.

Results

Add3 surpassed their advertising goals by effectively identifying and scaling customer acquisition in both cookie-based and cookieless environments.

Deeper Insights: GrowthAds Audience Planner’s connected insights shaped Add3’s prospecting strategy. By identifying that people visiting career and job sites are twice as likely to become leads, they expanded their efforts to target individuals in career transitions, such as recent college graduates planning to move and job seekers.
Enhanced Performance: The power of Ara™, GrowthAds’ AI and machine learning engine, helped Add3 surpass their goals, achieving a 50% increase in rental leads.
Scalable Reach: GrowthAds’ cookieless solution unlocked access to incremental audiences, making leads 80% more efficient in cookieless environments. This not only scaled performance but also showed their client that Add3 is prepared for the future.

Add3 Secures More Efficient Rental Leads in Cookieless Environments

"Our partnership with GrowthAds ensures we can find and connect with our audiences wherever they are across the internet."

80%

50%

Add3 is a Seattle-based digital agency specializing in omnichannel marketing campaigns across paid search, SEO, social media, and display advertising.

Challenge

Solution

Results

Product

Channels

Solutions

Company

Resources

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