By advertising in both cookieless and cookie-based environments, Yokohama achieved their most efficient quarter to date, reducing their CPA by 34% quarter-over-quarter and 61% year-over-year. The GrowthAds Cookieless Breakdown report, comparing performance with and without third-party cookies, showed a 46% lower CPA and 1.8x greater reach. A Cuebiq foot traffic study revealed that the addition of cookieless advertising had a substantial impact, with a 356% increase in projected in-store visits and a 55% reduction in the cost per incremental visit.