Wickes Boosts Brand Awareness Using Brand Lift Live by GrowthAds™
"We’re thrilled with the positive results from our first campaign with GrowthAds, which has significantly boosted our brand awareness. The large creative formats have been perfect for showcasing our offers effectively."
Shelley Allison, Head of Marketing, Wickes
9%
Overall lift in brand awareness
62%
Brand lift on tablet
Wickes is a UK-based home improvement retailer and garden center, with over 230 stores nationwide.
Industry
Retail
Brand
Wickes
Product
BLL, GrowthAds Advertising Platform
Challenge
Wickes, a leading home improvement retailer, sought to boost brand awareness through online video (OLV). They needed a partner to help them gain deeper insights into consumer awareness of their brand compared to competitors.
Solution
They used Brand Lift Live, GrowthAds’ real-time brand lift solution, to measure and optimize their campaign by targeting the most receptive audience. By asking both control and exposed respondents, “Which of the following DIY brands have you heard of?” they gained valuable insights. Video assets with video wraps were utilized to maximize brand impact.
Results
The home improvement retailer experienced a 9% increase in brand awareness, a strong result given their already prominent market presence. They also saw a 4% lift on mobile, 19% on desktop, and 62% on tablet, indicating that the campaign had the greatest impact on larger screens.
