Vodafone Elevates Lead Quality and Sales with GrowthAds’ Cookieless Strategy
"Preparing for a cookieless future, GrowthAds has proven to be a vital strategic partner with its innovative solutions. Their approach has empowered us to fully harness the potential of the open internet, instilling confidence as we navigate the path ahead."
Francesca Grassi Mantelli, Head of Digital Marketing, Vodafone Italy
25%
Increase in sales conversions
40%
Of sales from cookieless
Vodafone: A Global Leader in Telecommunications Innovation
Industry
Telecom
Brand
Vodafone
Product
Cookieless Solution, GrowthAds Advertising Platform
Challenge
With the impending phaseout of third-party cookies by Google, brands globally are exploring strategies to future-proof their digital advertising. Vodafone, a global telecommunications leader, identified the growing challenge posed by cookie-blocking browsers like Safari and Firefox, which had already rendered a significant portion of online activity and potential customers inaccessible through traditional cookie-based methods. To adapt, Vodafone pursued a solution capable of delivering cost-efficient audience targeting and measurable customer conversions in cookieless environments.
Solution
Vodafone partnered with GrowthAds to execute performance campaigns centered on customer acquisition. To enable direct comparison, two identical campaigns were run: one leveraging cookies and the other operating entirely cookieless. GrowthAds’s advanced technology autonomously managed audience selection, optimized campaign performance, and delivered comprehensive insights, including cookieless conversion reporting. This approach allowed Vodafone to assess the effectiveness of targeting new customers in cookieless environments compared to traditional cookie-based strategies.
Results
Vodafone’s cookieless campaign delivered exceptional incremental results, highlighting the value of GrowthAds’s cookieless advertising solution. Impressively, 40% of total sales were driven by the cookieless strategy. Leads acquired through cookieless channels proved to be of higher quality, boasting a 25% increase in conversion rates and a 20% reduction in cost per sale compared to traditional cookie-based campaigns.
