tologoicon
GreenModernMarketingLogo
Menu
Close
Edit Content
Try GrowthAds
Advertiser
Agency
Publisher
Login
Try GrowthAds
tologoicon
GreenModernMarketingLogo
Try GrowthAds

United Airlines boosts route awareness by 14%

"GrowthAds consistently delivers top performance for United Airlines."

Marijne Visser, Senior Associate, Planning, Carat

77%

More efficient CPA

14%

Awareness lift

United Airlines, a leading American airline, is committed to making a positive impact from the ground up. In collaboration with Tourism & Events Queensland, United Airlines promoted its nonstop service between San Francisco and Brisbane, Australia.

Industry
Travel

Brand
United Airlines

Product
BLL, CTV, GrowthAds Advertising Platform

Challenge

United Airlines, a global leader in aviation, teamed up with Tourism & Events Queensland to promote their nonstop service from San Francisco to Brisbane, Australia. Their goal was to build long-term awareness among annual international travelers from San Francisco by engaging this audience across multiple channels and assessing the impact of connected TV (CTV) advertising on awareness for the SFO-BNE route.

Solution

United Airlines’ agency, Carat, chose to collaborate with GrowthAds for their expertise in seamlessly planning, activating, and measuring an omnichannel campaign. To identify the most relevant and engaged audiences, GrowthAds utilized lookalike modeling based on previous ticket purchasers and retargeted all site interactions. Carat then leveraged GrowthAds’ Interest-Based Audiences to reach their target demographic both across the web and on GrowthAds’ premium CTV inventory. To assess the impact of their CTV campaign, they used Brand Lift Live by GrowthAds™ (BLL), gaining real-time insights into its effectiveness.

Results

The Brand Lift Live (BLL) survey revealed that the campaign successfully increased awareness of United’s Brisbane flights, boosting awareness by 27% among those unsure of their knowledge and 14% among those previously unaware. Carat found that the campaign had five times more impact on awareness after 1-2 exposures compared to subsequent views. Additionally, streaming devices drove greater awareness lift than smart TVs, and the most significant lift came from the 18-34 age group and those with children. Larger format creatives delivered the most efficient CPA across display ads. Armed with these insights on frequency, device preferences, audience, and creative formats, Carat optimized the campaign to maximize both awareness and conversions.

The Partnership

Brand: United Airlines
United Airlines, a leading American airline, strives to set the standard in the aviation industry while making a positive impact. In partnership with Tourism & Events Queensland, United Airlines promoted its nonstop service from San Francisco to Brisbane, Australia.

Carat, recently recognized as a leader among global media agencies by Forrester, is consistently ranked as the world’s top media agency, with a team of over 12,000 experts across more than 100 countries.

Product

Channels

Solutions

Company

Resources

© 2024 GrowthAds. All Rights Reserved.