Tesco Boosts Conversions by 63% with GrowthAds' Cookieless Solutions
"The GrowthAds Platform enabled us to expand our reach across Apple devices with outstanding results. With a 160% increase in delivery to iOS, cookieless prospecting helped us tap into previously unreachable audiences, driving significant growth for our brand."
Shivam Patel, Senior Associate Director, Programmatic, Mediacom
63%
Increase in conversions with cookieless prospecting
106%
Increase in delivery to iOS
Tesco: A Leading British Multinational Supermarket and Grocery Market Leader in the UK
Industry
Retail
Product
Cookieless, GrowthAds Advertising Platform
Challenge
Solution
With a single click in the GrowthAds Platform, Tesco expanded its reach to previously unreachable consumers. To optimize performance in cookieless environments, Tesco utilized GrowthAds’ AI and machine learning engine, tapping into advanced natural language processing and deep learning to capture more accurate contextual signals that aligned with their customer profile. For comparative analysis, Tesco’s agency, MediaCom, conducted an A/B test using GrowthAds’ Cookieless Breakdown Report, providing valuable insights into campaign metrics such as spend, impressions, uniques, clicks, and conversions in both cookie-enabled and cookieless environments.
Results
By leveraging GrowthAds’ cookieless prospecting solutions, Tesco experienced a 63% increase in grocery delivery sign-ups, demonstrating the significant performance potential in cookieless environments. This success was primarily driven by previously unreachable Apple users, with an 80% increase in reach across all Apple devices. Recognizing the value of cookieless activation in reaching incremental audiences, Tesco has now made it a standard part of their media strategy for all future campaigns.
