Symprove Drives New Customer Growth with GrowthAds' Cookieless Solution
"The cookieless activation and measurement features of the GrowthAds Platform have been a game-changer, enabling us to reach both new and existing audiences in cookieless environments while effectively measuring campaign performance. As a digitally-driven company, we're always seeking ways to scale and optimize our programmatic campaigns. With GrowthAds, we've found a partner that allows us to do this effortlessly."
Sharareh Abbassi, Marketing Consultant Barding LTD, Symprove
58%
Increase in conversions with cookieless prospecting
78%
More efficient CPM in cookieless environments versus cookie-based
Symprove Ltd Was Founded on the Belief that a Balanced Gut Bacteria is Key to a Healthier, Fuller Life
Industry
Retail
Brand
Symprove
Product
GrowthAds Advertising Platform
Challenge
With a mission to enhance gut health globally, Symprove offers a probiotic supplement exclusively available for online purchase. As a digitally-focused brand, Symprove is constantly seeking ways to expand the reach of its programmatic campaigns to drive new customer acquisition.
Solution
Symprove selected the GrowthAds Platform as their preferred programmatic solution over other DSPs because of its superior performance and ease of use. When GrowthAds introduced cookieless activation and measurement, Symprove was eager to explore these new capabilities to expand its reach to in-market audiences. With Safari and Firefox accounting for 37% of the browser share in the UK having already phased out third-party cookies, prospecting in these previously untapped environments presented a promising opportunity.
Results
To Symprove’s delight, GrowthAds’ cookieless solution sparked a significant increase in conversions. Cookieless prospecting more than doubled conversions, highlighting the advantages of engaging with cookieless environments.
Additionally, the solution is incredibly easy to deploy and provides a robust set of performance metrics through cookieless reporting. This enables Symprove’s marketing team to effectively leverage the potential of cookieless environments and seamlessly incorporate it into their ongoing strategy.
