Sockwell - Creating Impossible Growth

Sockwell Dive Into Digital Sales and Reaped the Rewards

"GrowthAds outperforms all other channels in driving online sales for Sockwell. We’re thrilled with both the quantity and the quality of the audience they bring to us."

John Faircloth, Digital Marketing Strategist, Sockwell

75%

Sales increase

3.5x

Return on ad spend (ROAS)

Sockwell offers a range of design-driven, scientifically engineered compression socks that provide extra support for the feet and legs, helping people stay comfortable during long periods of standing or activity.

Industry
Retail

Brand
Sockwell

Product
GrowthAds Advertising Platform

Challenge

Brick-and-mortar stores had been a key sales channel for Sockwell, but as the pandemic forced closures and people stayed home, the small US-based manufacturer saw a sharp decline in orders. With temporary store closures becoming more permanent, the Sockwell team realized they would need to rely more on their emerging online business than ever before. However, this shift also presented a significant growth opportunity, particularly with new consumer segments: healthcare workers putting in extra hours during the pandemic and fitness enthusiasts turning to running in place of gym workouts.

Solution

By harnessing GrowthAds’ unique real-time data from over 100 million online destinations, Sockwell successfully navigated the fast-evolving online consumer landscape. This helped them identify strategies to reach younger audiences and uncover untapped opportunities. A key part of their approach was repositioning compression socks, transforming them from a functional medical product into a vibrant, desirable item that supports a range of active lifestyles.

Results

GrowthAds successfully targeted two new, distinct audience groups: medical professionals and pregnant women. For healthcare workers, Sockwell launched an “Honor Our Heroes” campaign during Nurses Week 2021, driving 4x gross revenues compared to the same period in 2020. Additionally, Sockwell identified pregnant women as an underserved audience and tailored messaging to their unique needs, further expanding their reach. By engaging these audiences, GrowthAds drove qualified traffic to Sockwell’s site at a low cost per lead, resulting in a 75% weekly increase in online sales and a 3.5x return on ad spend (ROAS). The company is now consistently reaching a younger 30-35 year-old demographic and is on track to double its online sales this year.

Sockwell Dive Into Digital Sales and Reaped the Rewards

"GrowthAds outperforms all other channels in driving online sales for Sockwell. We’re thrilled with both the quantity and the quality of the audience they bring to us."

75%

3.5x

Sockwell offers a range of design-driven, scientifically engineered compression socks that provide extra support for the feet and legs, helping people stay comfortable during long periods of standing or activity.

Challenge

Solution

Results

Product

Channels

Solutions

Company

Resources

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