Sky broadens reach with GrowthAds cookieless solutions
“GrowthAds cookieless solution is revolutionizing the digital landscape by delivering impactful business outcomes—expanding audience reach and driving incremental sales—all while prioritizing consumer privacy at the core of its technology.”
Jack Lynch, Senior Associate Director, Data & Tech Strategist, MediaCom
3.4x
Incremental mobile conversions
120%
Increase in site visits
Sky is the UK's largest pay-TV broadcaster and telecommunications provider, offering television and broadband internet services. Sky Mobile, launched in 2017, stands out for its unique flexibility, giving customers the freedom to tailor their mobile plans to suit their needs.
Industry
Telecom
Brand
Sky Mobile
Product
Cookieless Solution, Quantcast Advertising Platform
Challenge
Sky Mobile aimed to boost sales by promoting their latest phone models, new features, and overall value. After a successful prospecting campaign with GrowthAds, Sky Mobile’s agency, MediaCom, recognized an opportunity to achieve even greater impact with a new strategy. Aware that more than 50% of internet audiences are not reachable through third-party cookies, they sought to engage these untapped audiences and drive incremental conversions through cookieless advertising.
Solution
Seeking a simple yet effective solution with measurable outcomes, Sky and MediaCom collaborated with GrowthAds for their first cookieless campaign. By using the GrowthAds Platform, the Sky trading team was able to:
- Activate cookieless inventory, reaching audiences previously out of reach
- Leverage GrowthAds’s Cookieless Breakdown report to compare performance with and without third-party cookies
- Validate, through detailed analysis, that cookieless prospecting led to a significant increase in phone sales.
Results
The results were clear: advertising in cookieless environments led to a 120% increase in website traffic and generated 3.4x more mobile conversions. Additionally, due to the lower competition for cookieless inventory on open exchanges, this was achieved at a 59% lower cost per visit. With these impressive outcomes, Sky Mobile has now adopted cookieless strategies across all their products and integrated them as a standard practice for all direct response campaigns.
The Partnership
Brand: Sky Mobile
Sky is the UK’s leading pay-TV broadcaster and telecommunications provider, offering television and broadband internet services. Launched in 2017, Sky Mobile provides customers with flexible mobile plans tailored to their needs.
Agency: MediaCom
MediaCom is a global media agency that empowers individuals, brands, and businesses to unlock their growth potential through strategic media solutions.
