Taking Singapore Airlines to New Heights
"Reaching just 1% of the European travel audience is challenging for Singapore Airlines, as only a small fraction is actively in-market for flights. With GrowthAds' cookieless solution, we can now target this valuable audience more effectively in previously inaccessible environments like Safari, leading to higher booking volumes and a stronger return on investment."
Rolf Thomke, Regional Manager Ecommerce and Digital Marketing, Europe, Singapore Airlines
2.5x
ROAS, beating the campaign goal by 3x
40%
More conversions than the site average
Singapore Airlines is the most awarded airline globally, renowned for its exceptional travel experience and service excellence.
Industry
Travel
Brand
Singapore Airlines
Product
Cookieless Solution, GrowthAds Advertising Platform
Challenge
With just 1% of European travelers booking through Singapore Airlines, the World’s Best Airline set two key objectives: to expand its international reach and, more specifically, boost ticket sales in Europe.
Solution
Singapore Airlines teamed up with GrowthAds to launch its reach expansion strategy, recognizing the opportunity to double its addressable audience. The airline ran a six-month full-funnel campaign to assess the uplift generated by a cookieless approach, leveraging GrowthAds’ cutting-edge technology to maximize campaign effectiveness.
- Focus on two key markets: the UK and Germany, running parallel campaigns in both cookieless and cookie-based environments.
- Leverage the Cookieless Breakdown to analyze conversion volume and ROAS, validating the effectiveness of the cookieless investment.
Results
Singapore Airlines achieved remarkable sales growth and efficiency in both Germany and the UK. Thanks to the Quantcast Platform’s focus on KPI-driven results, it was able to continuously optimize performance in each market.
- Achieving 40% more conversions and 2.5x better ROAS by reaching Germany’s untapped cookieless audience
- Unlocking 29% more conversions and 2.2x better ROAS in the UK immediately
- Recognizing the value of cookieless advertising, the airline has committed additional investment across Europe.
