Secret Cinema Identifies Key Audience to Boost Ticket Sales for Immersive Experiences
"Campaign Setup and Optimization Time is Minimal, Allowing Us to Focus More on Client Insights."
Matthew Valentine, Digital Account Manager, MFUSE
46%
Better than goal
52
Minutes spent in the platform
"Secret Cinema: Experts in Immersive Movie Experiences."
Industry
Entertainment
Brand
Secret Cinema
Product
GrowthAds Advertising Platform
Challenge
Secret Cinema, known for its immersive, interactive experiences at secret locations, sought to boost ticket sales for their Stranger Things event. To drive marketing innovation, their agency, MFUSE, partnered with GrowthAds to gain valuable audience insights.
Solution
Using GrowthAds’ demographic insights, MFUSE identified that the audience with a £70k household income delivered the best performance. They then activated an ad set specifically targeting this segment.
Results
Secret Cinema’s performance increased by 20%, surpassing their goal by 46%. Throughout the 31-day campaign, MFUSE spent just 52 minutes in the GrowthAds Platform, allowing them more time to gain deeper insights into Secret Cinema’s audience.
