The Spurs effectively boosted their ticket sales by targeting high-potential prospects who resembled their current fan base.

Efficient Prospecting: GrowthAds helped the Spurs reach individuals whose online behaviors closely aligned with their existing ticket purchasers, minimizing wasted impressions.

Smart Retargeting: GrowthAds kept the Spurs top-of-mind with potential buyers by identifying and converting their most valuable website visitors.

Audience Insights: Using data from GrowthAds, the Spurs discovered that their fans were most likely to purchase tickets on Friday afternoons. This valuable insight helped refine ad messaging and optimize reach on other channels, including television.