Royal Mail Reaches Untapped Consumers with Ads in Cookieless Environments
"GrowthAds helped us achieve outstanding performance for Royal Mail, even in cookieless environments, thanks to their user-friendly platform."
Harry Fogelman, Programmatic Specialist, the7stars
80%
More cost-efficient CPA
12%
Lower CPA than nearest competitor
Royal Mail connects businesses, customers, and communities across the UK, providing a universal postal service with a ‘one-price-goes-anywhere’ delivery to over 29 million addresses.
Industry
Postal Services
Brand
Royal Mail
Product
Advertise, Cookieless Solution, GrowthAds Advertising Platform
Challenge
Royal Mail aimed to reach the right audiences and drive stamp purchases while optimizing cost-per-acquisition (CPA) efficiency.
Solution
The7stars agency teamed up with GrowthAds to launch a comprehensive performance campaign across both cookie-based and cookieless environments. This collaboration allowed Royal Mail to extend its reach to the 50% of internet users who aren’t accessible through third-party cookies. They leveraged GrowthAds’ lookalike modeling, using site pixels to identify consumers similar to past stamp converters, and retargeted visitors to their site.
Results
The results far exceeded expectations, achieving above-average revenue and a 314% return on ad spend (ROAS). The campaign was optimized for CPA efficiency, surpassing the target by 80%. Additionally, the dCPM proved cost-effective, allowing Royal Mail to secure more impressions for their investment.
The Partnership
Brand: Royal Mail
Royal Mail connects companies, customers, and communities across the UK, delivering a ‘one-price-goes-anywhere’ universal postal service to over 29 million addresses.
Agency: the7stars
As the UK’s largest independent media agency, the7stars is a collaborative space for creative entrepreneurs to create unique work for their clients.
