Rootz Strikes Gold with New Players, Achieving 30% Profit Growth
"GrowthAds is our trusted partner for acquiring high-value gaming customers. Their exceptional customer service ensures we can seamlessly navigate each market’s unique regulatory requirements while optimizing performance. The return on ad spend is outstanding, with our latest campaign delivering a 30% profit for our Wildz game."
Melanie Hainzer, Chief Marketing Officer, Rootz Limited
30%
Net Gaming Profit (NGP)
Rootz is an all-in-one iGaming platform designed to simplify and manage every aspect of an online casino.
Industry
Entertainment
Brand
Rootz
Product
Cookieless, GrowthAds Advertising Platform
Challenge
In the highly competitive iGaming industry, Rootz aimed to grow its market share with Wildz, their innovative online casino game. While their previous focus had been on pure performance, they wanted to expand their customer base by attracting new paying customers who would love the product and stay loyal. They needed a partner who could 1) perform well in a cookieless environment to reach a significant portion of their iOS customers, and 2) offer flexibility to quickly adjust settings in order to comply with each market’s unique regulatory requirements.
Solution
By harnessing GrowthAds’ AI and machine learning technology, Rootz implemented a strategy combining lookalike audience modeling and cookieless activation, unlocking new customer opportunities in untapped markets. The campaign was also segmented by region, enabling Rootz to adapt to local compliance regulations while gaining valuable insights into the unique audience behaviors of each market.
Results
By combining GrowthAds’ exceptional performance with cookieless and compliance solutions, Rootz achieved significant growth in a highly competitive market. The campaign delivered immediate returns, generating a 30% profit, and these strategies were adopted as an ongoing solution to maintain a competitive edge.
