People's Postcode Lottery Chooses a Winning Advertising Strategy
"We received immediate proof that connecting with our audience through both brand and performance strategies significantly boosted our visitation and conversion rates."
Esme Wood, Senior Programmatic Director, the7stars
204%
Increase in conversions
44%
More efficient CPA
People's Postcode Lottery is a subscription-based lottery that has generated over £1.1 billion for charities and causes in need.
Industry
Entertainment / Gambling
Brand
People’s Postcode Lottery
Product
GrowthAds Advertising Platform
Challenge
Solution
PPL, in collaboration with their agency the7stars, partnered with GrowthAds to blend brand awareness and direct response (DR) strategies, aiming to drive both consideration and performance. Leveraging GrowthAds’ interest-based audience modeling, PPL identified the most relevant audience for their “summer of FOMO” video ad, which encouraged potential players to join for a chance to win prizes while supporting charitable causes. They then used GrowthAds’ performance modeling, based on on-site data, to further refine their audience. To maximize reach, they expanded their display campaign to include both cookie-based and cookieless environments.
Results
The Partnership
Brand: People's Postcode Lottery
People’s Postcode Lottery is a subscription lottery that has raised more than £1.1 billion for charities and good causes.
Agency: the7stars
As the UK’s largest independent media agency, the7stars is a collaborative space for creative entrepreneurs to create unique work for their clients.
