tologoicon
GreenModernMarketingLogo
Menu
Close
Edit Content
Try GrowthAds
Advertiser
Agency
Publisher
Login
Try GrowthAds
tologoicon
GreenModernMarketingLogo
Try GrowthAds

Pandora Captivates Streaming Audiences and Expands Market Share with CTV Jewelry Ads

"GrowthAds' Advanced Audience Solutions and Connected TV Helped Us Expand Market Share Among the Next Generation of Pandora Buyers."

Spencer Wanstall, AV Senior Executive, Carat

2x

Overall consideration lift

Pandora, the World’s Largest Jewelry Maker, Creates Customizable Charms to Help Wearers Express Their Unique Stories.

Industry
Retail

Brand
Pandora

Product
CTV, GrowthAds Advertising Platform

Challenge

In 2021, Pandora achieved a 23% year-over-year revenue growth and aimed to solidify its position as the leading and most sought-after brand in the affordable jewelry market. To support this goal, Pandora tasked their agency, Carat, with identifying and engaging new customers to expand market share. Recognizing the brand’s significant investment in traditional TV, Carat spotted an opportunity to target untapped, cord-cutting audiences via smart TVs, streaming platforms, and gaming devices, turning them into loyal Pandora customers.

Solution

Carat collaborated with GrowthAds to engage incremental streaming audiences through connected TV (CTV). Using GrowthAds’ robust audience curation platform, Pandora crafted a custom audience targeting fans of popular awards and reality TV shows like The Real Housewives, Love Island, and Made in Chelsea. By leveraging CTV’s immersive capabilities—combining sight, sound, and motion—they strengthened connections with their target consumers.

Results

GrowthAds’ Interest-based Audiences, when combined with Connected TV (CTV), successfully engaged highly active new consumers, surpassing cost per completed view (CPCV) benchmarks by 50%. By expanding their approach to include smart TVs, gaming consoles, and other streaming devices, Pandora was able to tap into new, valuable audiences.

The Partnership

Brand: Pandora

Pandora is the world’s largest jewelry maker, designing customizable charms to express wearers’ stories through their style.

Carat, a dentsu company, is the world’s first media agency. It pioneers and delivers brand, media, and digital communications solutions to some of the most storied and innovative brands in the world.

Product

Channels

Solutions

Company

Resources

© 2024 GrowthAds. All Rights Reserved.