MBNA credits GrowthAds' cookieless campaign for driving cost-effective performance
“As we launched our first cookieless campaign, we were grateful to have the super proactive and highly responsive GrowthAds team to guide us in this new space. They have always gone the extra mile for us, deep diving into audience insights and solving any challenges to maximize conversions. GrowthAds is our trusted cookieless partner with top efficiencies for CPA and CPM.”
Andrea Enzo Palmieri Associate Manager, Digital Performance Marketing, TD Bank
88%
Better results than campaign goal
38%
Higher approval rate
MBNA, a TD Bank division, is a top provider of Mastercard credit card products in Canada.
Industry
Financial Services
Brand
MBNA / TD Bank
Product
Cookieless Solution, GrowthAds Advertising Platform
Challenge
MBNA, a leading provider of Mastercard in Canada, aimed to target in-market audiences interested in low-interest or balance transfer credit cards. They tasked their agency, Starcom, with driving new MBNA True Line accounts while achieving a lower CPA.
Solution
To reach previously untapped audiences, Starcom teamed up with GrowthAds for MBNA’s first cookieless campaign. They utilized GrowthAds’ Interest Based Audiences (IBA) and lookalike modeling, based on MBNA’s existing customer base, to identify the most relevant and engaged prospects. With GrowthAds’ first-party data and AI technology, MBNA was able to target and retarget in-market consumers in real time, driving efficient and effective results.
Results
By advertising in both cookie-based and cookieless environments, MBNA expanded their reach to the 50% of internet users not accessible through third-party cookies. GrowthAds’ cookieless solutions delivered exceptional performance and cost-efficiency. The campaign surpassed expectations by 88% (compared to the goal), with the credit card approval rate 38% higher than usual, all while achieving significantly lower CPA and CPM.
The Partnership
Brand: MBNA / TD Bank
Agency: Starcom
Starcom, a Publicis Media company, is a global leader in communications planning and media, driven by the core belief that understanding people is central to their work.
