Like many quick-service restaurants during the pandemic, Jack’s Family Restaurants, a Southern institution, saw a decline in foot traffic. Faced with dining restrictions, they sought to maintain their success of over 60 years by quickly adapting to meet customer needs. To reduce reliance on third-party delivery services, they launched their own online ordering system and a loyalty app. They needed an advertising partner with audience insights to strengthen connections with loyal customers and raise awareness among new ones in emerging markets, ultimately driving traffic to their digital ordering platforms.