Hino Motors Boosts Performance Cost-Effectively in Cookieless Environments
"Our partnership with GrowthAds enabled us to test their cookieless solution to effectively reach males aged 25-54 in Australia, driving awareness and consideration for Hino's models. The results exceeded expectations, with a cost-per-lead (CPL) 23% lower than anticipated. Additionally, we utilized GrowthAds' rich media creative, including a 3D Cube, which played a key role in achieving these outcomes. The campaign provided valuable weekly insights, saving us both time and resources. We’re extremely pleased with the results and the support we received from the GrowthAds team throughout the campaign."
Elaina Opare, Digital Manager, The Media Store
23%
More efficient CPL
42%
conversions from cookieless advertising (with 30% budget allocation)
Founded in 1942, Hino Motors operates in over 90 countries, delivering tailored transportation solutions. Hino Australia stands out as one of their key markets and success stories.
Industry
Automotive
Brand
Hino
Product
Cookieless, Creative Solutions, GrowthAds Advertising Platform
Challenge
Hino Motors, a commercial vehicle manufacturer known for its tailored transport solutions, aimed to increase brand awareness and consideration in Australia. For Hino, the website and dealers are the primary points of contact, so both needed to provide excellent user experiences and generate low-cost leads. To achieve their goal of driving ‘Find a Dealer’ conversions at a lower cost-per-lead (CPL), their agency decided to experiment with cookieless advertising.
Solution
The Media Store saw an opportunity to expand their client’s reach cost-effectively by using GrowthAds’ cookieless solution to connect with the 57% of the open web that is otherwise unreachable. They allocated Hino’s budget 70/30 between cookie-based and cookieless environments, using the same targeting, setup, and creative to allow for a direct comparison of results. To identify Hino’s ideal audience, they applied lookalike audience modeling based on the ‘Find a Dealer’ pixel on Hino’s website, focusing on males aged 25-54. GrowthAds’ team created a rich media display featuring a parallax 3D cube, showcasing various Hino models and messaging.
Results
By leveraging real-time data, The Media Store continuously optimized the campaign, including stringent domain quality management, resulting in a 23% more efficient cost-per-lead (CPL) than Hino’s target. Despite accounting for just 30% of the campaign’s budget, the cookieless segment drove 42% of the total conversions, surpassing performance benchmarks.
Turning Insights into Optimization
The Partnership
Brand: Hino
Founded in 1942, Hino Motors operates in over 90 countries, delivering tailored transport solutions for diverse regions. Hino Australia stands out as one of the company’s key markets and success stories. Specializing in light and medium trucks, Hino serves both small businesses and large enterprises. As a pioneer, Hino was the first brand to launch a fully electric truck in the market and continues to innovate to meet the evolving needs of Australian customers.
Agency: The Media Store
