HainesAttract Drives Recruitment Success with Strategic Programmatic Advertising
“GrowthAds has become central to our media planning strategy. Our enthusiasm for programmatic advertising has grown, knowing we can count on GrowthAds as a trusted partner to consistently deliver exceptional results. The GrowthAds team offers outstanding customer support and equips us with the tools and resources needed to advance our digital advertising skills. Whether leveraging Interest-Based Audiences or implementing a full-funnel approach, GrowthAds makes everything run smoothly.”
Grace Fox, Head of Operations, HainesAttract
16%
Operating expenses saved
40
Hours a week saved on digital advertising work
HainesAttract is a recruitment-driven advertising agency that combines creativity with deep expertise in digital advertising. They offer a range of targeted recruitment solutions that enhance brands and connect people with the right career opportunities.
Industry
Agency
Brand
HainesAttract
Product
GrowthAds Advertising Platform
Challenge
In a competitive recruitment market, HainesAttract faced difficulties helping clients attract top talent through traditional methods. The fast-changing recruitment landscape in New Zealand, coupled with shifts in digital media, added complexity. HainesAttract realized that marketing to job candidates now required the same strategic planning and technical expertise as consumer marketing. To better support their brand clients and connect them with the right talent, the agency needed a more strategic approach. Although programmatic advertising offered a powerful solution, HainesAttract lacked the resources and expertise to manage programmatic buying in-house.
Solution
HainesAttract collaborated with GrowthAds through a managed service model to harness its advanced AI, machine learning, and unparalleled first-party data. This allowed HainesAttract to connect with passive candidates in the environments where they spend the most time. By employing a full-funnel strategy, the agency targeted candidates most likely to convert, resulting in more efficient and cost-effective media buys. Real-time insights from the GrowthAds Platform enabled continuous optimization of campaigns, ensuring that each creative reached the right audience at the right stage of their job search.
Results
HainesAttract saw significant improvements in performance by implementing customized media strategies across display, native, video, and social media, all tailored to their clients’ objectives. As a result, they can now confidently provide their clients with:
- Enhanced brand visibility, staying ahead of competitors in a candidate-driven market
- Access to high-quality talent across New Zealand, Australia, the US, UK, and more
GrowthAds continues to act as an extension of the HainesAttract team, strengthening their in-house capabilities with evolving programmatic expertise and tailored services that consistently deliver measurable, positive results.
