Ga.Ma Italy Increases Brand Awareness by 53% in the US with Omnichannel Campaign
"By partnering with GrowthAds through the marketing and media agency UBU, Ga.Ma Italy Professional launched a transformative campaign to strengthen its brand presence in the US market. GrowthAds implemented a comprehensive omnichannel strategy, utilizing CTV, Web Video, Rich Media, and Display to maximize impact. The multi-channel approach led to impressive results, including a 53% increase in brand lift and a significant rise in visit rates. This collaboration not only enhanced Ga.Ma's visibility but also laid the foundation for continued growth in the evolving US market."
Ivan Luppi, CEO, Ga.Ma Italy Professional
53%
Overall lift in familiarity
1.5%
Site visit rate with exposure to performance + awareness campaigns
Ga.Ma Italy Professional: A Global Leader in Hair and Beard Care Technology Since 1969
Industry
Retail
Brand
Ga.Ma Italy Professional
Product
BLL, CTV, GrowthAds Advertising Platform
Challenge
Ga.Ma Italy Professional, a global leader in hair and beard care technology with a presence in over 50 countries, was eager to expand into the US market. To make a powerful entrance and enhance their brand presence, they sought a partner capable of executing a full-funnel campaign with an omnichannel strategy to drive both consideration and conversions.
Solution
UBU, Ga.Ma’s media agency, selected GrowthAds for its AI and machine learning technology, which allows for precise targeting and real-time optimization with measurable outcomes. Leveraging GrowthAds’ unique first-party data, they were able to reach consumers interested in beauty and haircare, as well as those engaging with Ga.Ma’s competitors. GrowthAds launched an omnichannel campaign across CTV, web video, rich media, and display ads to engage users throughout the funnel. With the help of Brand Lift Live by GrowthAds™ (BLL), Ga.Ma assessed the success of their awareness campaign (CTV + video), gathering insights that were used to optimize mid-campaign. To drive consideration, Ga.Ma employed GrowthAds’ creative services for in-banner video, and to enhance performance, they utilized lookalike modeling and retargeting strategies.
Results
Through this strategic approach, Ga.Ma successfully met its objectives across the entire funnel. The mid-campaign optimizations led to a 53% increase in brand awareness. GrowthAds’ full-funnel impact report revealed that users who were exposed to both awareness and performance campaigns had a site visit rate 1.5% higher than those who only saw the performance campaign.
