Denver Health Sees Significant Increase in Brand Lift
28%
Overall lift in benefits awareness
33%
Lift with patients previously unaware of any benefits
Denver Health: A Comprehensive Healthcare System Serving All Residents Since 1860
Industry
Health and Fitness
Brand
Denver Health
Product
BLL, GrowthAds Advertising Platform
Challenge
Denver Health aimed to connect with new insured patients to support their outreach programs and not-for-profit services. As Colorado’s leading safety-net healthcare provider, Denver Health delivers over $100M in uncompensated care annually to the uninsured and homeless, making it essential to foster positive brand associations with insured patients. The goal was not only to increase awareness of their services among paying customers but also to identify which benefits were most appealing to them.
Solution
Denver Health leveraged the power of GrowthAds’s real-time audience targeting and brand lift measurement. Using GrowthAds’s Interest-Based Audiences (IBA), they reached two key patient segments: new residents who had recently moved to Denver and women eligible for a mammogram. To assess brand awareness lift, they utilized GrowthAds’ Brand Lift Live™ (BLL) and asked respondents, “Which of the following benefits of Denver Health have you heard of?” The survey results provided valuable insights into the benefits driving the greatest awareness, including their commitment to universal care, full-service locations, convenience, and online appointment scheduling.
Results
Denver Health achieved impressive brand lift across multiple areas, including:
- Increased Positive Association with Benefits: A 28% overall lift in awareness of their services and benefits.
- Increased New Patient Awareness: A 33% lift among patients previously unaware of any of Denver Health’s benefits.
- Actionable Insights on Key Benefits: GrowthAds’ Brand Lift Live™ revealed that full-service locations and online appointment scheduling were the top drivers of awareness, with 76% and 57% lifts, respectively.
- Audience Insights: Identified their most receptive audience as individuals aged 40+ with no children in the household.
