GrowthAds Boosts Cookieless Advertising for Crowd Louder Media
"GrowthAds simplifies the execution of cookieless advertising campaigns alongside other strategies for our trading desk. Their platform offers powerful targeting features similar to Facebook and Google, but with the added advantage of transparency into both targeting and inventory. While other platforms offer contextual targeting, GrowthAds' visibility across 100 million media properties gives it a distinct edge in scaling cookieless advertising."
John Davis, Founder, Crowd Louder Media
61%
Increased media efficiency
Crowd Louder Media is an independent agency that supports brand marketers, programmatic advertisers, and publishers in achieving their business objectives while shifting away from third-party cookies.
Industry
Independent Agency
Brand
Crowd Louder Media
Product
Cookieless, GrowthAds Advertising Platform
Challenge
Crowd Louder’s advertising clients in retail, education, and hospitality industries sought cost-effective media buying that delivered performance without relying on cookies. To meet these demands, Crowd Louder needed to execute display, video, and native campaigns that engaged audiences at costs similar to cookie-dependent platforms like Facebook, Google, and Yahoo DSP.
Solution
The GrowthAds Advertising Platform allowed Crowd Louder to focus solely on the most valuable ad inventory using custom blocklists and GrowthAds’ proprietary invalid traffic detection (Advanced IVT). GrowthAds’ AI-driven technology further optimized inventory selection by utilizing 1 trillion real-time data signals from over 100 million web and mobile destinations.
Results
Key performance indicators, including phone calls, in-store sales, and website inquiries, improved for every campaign Crowd Louder transitioned to GrowthAds. Moreover, Crowd Louder reduced spending on third-party data providers by 61%, without compromising performance.
