Copalli Rum Optimizes Performance by Testing Creatives with Brand Lift Live
"Brand Lift Live by GrowthAds, with its real-time data measurement, is an invaluable tool. We appreciated GrowthAds' consultative approach: every time a new creative was tested, we gained valuable learnings and insights."
Zach Cochran, Vice President, Media Director Door No. 3
23%
Brand awareness lift
69%
Brand awareness ad with highest performing ads
Copalli Rum is a certified organic, single-estate rum sustainably crafted from ingredients sourced directly from the heart of the rainforest in Southern Belize, with a mission to support its preservation.
Industry
Alcohol
Brand
Copalli Rum
Product
BLL, GrowthAds Advertising Platform
Challenge
Solution
Copalli Rum’s agency, Door No. 3, partnered with GrowthAds for its AI-powered advertising platform and real-time brand lift measurement tool. They used GrowthAds’ Interest-Based Audiences and lookalike modeling for both prospecting and retargeting, focusing on the ideal audience for Copalli’s new rum product. At the same time, they incorporated Brand Lift Live by GrowthAds™ (BLL) to test animated banners with various taglines and analyze which audiences resonated with each one.
Results
The Partnership
Brand: Copalli Rum
Copalli Rum is a certified organic, single-estate rum crafted sustainably from ingredients sourced from the heart of the rainforest in Southern Belize, with a commitment to supporting its preservation.
Agency: Door No. 3
Door No. 3 is an award-winning advertising agency based in Austin, Texas, specializing in providing advisory services for challenger brands.
