Cathay and Standard Chartered Bank Achieve 3x Improved Performance
“Thanks to robust audience signals and first-party data from the GrowthAds network, we were able to outperform other DSPs, even with a contextual targeting approach. Performance was three times better than other DSPs under similar targeting settings, far exceeding our expectations. GrowthAds provided us with greater campaign control, including daily budget management, and their dedicated team played a key role in optimizing our strategy, driving even better results.”
Rebecca Ng, Accounts Director, Digitas
3x
Better performance than other DSPs
55%
Overall display channel conversions (with GrowthAds)
Cathay is Hong Kong's premier travel lifestyle brand, offering exceptional experiences for discerning travelers. Standard Chartered is a global leader in banking, connecting the world's most vibrant markets with seamless cross-border financial services.
Industry
Travel / Financial Services
Brand
Cathay + Standard Chartered Bank
Product
GrowthAds Advertising Platform
Challenge
Solution
Digitas, the agency for Cathay and Standard Chartered, partnered with GrowthAds to enhance their tactical campaign, aiming to drive high-quality traffic, particularly among frequent travelers, and encourage credit card applications. Using GrowthAds’ audience planning tool, they gained insights into pixel audiences—those who completed a card application—and leveraged lookalike modeling to target consumers with similar content interests. Prior to launch, GrowthAds also created custom segments for predictive analytics to help Digitas forecast campaign performance and manage their budget effectively. To prevent inventory overlap with other DSPs, GrowthAds implemented supply management exclusions.
Results
Leveraging GrowthAds’ first-party data and multi-signal approach, Digitas successfully engaged upper-funnel customers, keeping their client top-of-mind as the preferred travel card. The always-on campaign effectively captured and converted high-intent users. GrowthAds’ precise lookalike models accounted for 17% of overall conversion performance and 55% of display channel conversions for card applications, all at a lower CPA. Additionally, GrowthAds’ contextual targeting provided Cathay with a competitive advantage in preparation for the cookieless future. With outstanding performance results, GrowthAds continued to play a key role in Digitas’ full-year strategy.
