BYD Drives Maximum Reach and Brand Lift with a Cookieless Campaign
"Cookieless inventory is crucial for maximizing reach and amplifying BYD’s brand message to the broadest audience. However, targeting these environments is only valuable if you can measure their effectiveness. With GrowthAds' Brand Lift Measurement solution, we were able to both deliver and measure this incremental reach, using the insights to optimize future campaigns."
David Wreford-Glanvill, Head of Media, BYD
12%
Brand awareness lift
47%
Brand awareness lift with 18-34 year olds
Founded in 1995 as pioneers in battery technology, BYD is on a mission to transform the world by building a comprehensive clean-energy ecosystem that reduces global dependence on fossil fuels.
Industry
Automotive
Brand
BYD
Product
BLL, Cookieless, GrowthAds Advertising Platform
Challenge
Solution
RocketMill discovered the ideal solution with GrowthAds. To highlight the BYD SEAL, they used a GrowthAds-designed interactive lightbox format that allowed users to explore the car’s innovative features. Following this, GrowthAds conducted a Brand Lift Live (BLL) awareness study to measure the impact of BYD’s cookieless advertising on premium sites that aligned with their target audience.
Results
The campaign led to a notable 12% increase in awareness following exposure to the cookieless ad set, which grew to 46% after a few weeks. The greatest impact was seen among 18-34-year-olds, who experienced a 47% awareness lift. Additionally, the campaign proved effective in reaching women and college graduates.
Turning Insights into Effective Optimization
"Without the ability to deliver and measure across cookieless inventory, we miss out on a significant opportunity. Using GrowthAds' Brand Lift Measurement Solution gave us valuable insights into which demographics are most impacted for BYD, allowing us to adjust our targeting and purchasing strategy accordingly."
Ben Norville, Senior Programmatic Director, RocketMill
The Partnership
Brand: BYD
Agency: RocketMill
