Audacy Boosts Media Planning for 200+ Stations Using GrowthAds Platform
“The GrowthAds Platform has been a game-changer for us. It has given us comprehensive coverage and a deeper understanding of our entire audience, all in one seamless platform. Whether it's for our digital assets, broadcast stations, or beyond, we can now tell the complete story and drive our media planning with precise, actionable data.”
Jeffrey Berest, Manager, Data & Analytics, Audacy
Audacy: A Leading Multi-Platform Audio Content and Entertainment Powerhouse
Industry
Entertainment
Brand
Lionsgate
Product
GrowthAds Advertising Platform
Challenge
Audacy is a top multi-platform audio content and entertainment company, offering the nation’s premier selection of local music, news, and sports brands. It also excels as a leading podcast creator, major event producer, and digital innovator.
Solution
Audacy leveraged GrowthAds primarily as a pre-sales insights and research tool across the organization. By integrating GrowthAds’ rich first-party data, Audacy was able to move beyond traditional radio research platforms and analyze consumer behavior in real time. Through the GrowthAds Platform, Audacy provided advertisers with refined audience segments that more accurately represented their broadcast station listeners. These new segments helped fill gaps in audience measurement and allowed Audacy to deliver a more complete, data-driven story about their audience.
Results
By using the GrowthAds Platform, Audacy was able to integrate its “offline” first-party data into the system, allowing them to measure previously unknown audiences and provide national and local advertisers with more relevant, data-driven insights. Audacy combined and compared the behavior of their ‘over-the-air’ broadcast radio listeners with their digital audience, gaining deeper qualitative insights. Jeffrey Berest shared, “For Audacy, GrowthAds’ technology has been a game changer. It’s not an exaggeration. Imagine being a media publisher only able to gain insights on half of your audience—GrowthAds helped us close that major gap in audience measurement.” These insights also enhanced Audacy’s media planning, enabling them to showcase to their broadcast stations that they had identified key target audiences. By developing media plans driven by accurate audience data, Audacy reduced waste and maximized ROI, setting themselves apart from competitors and providing valuable advantages to their clients.
