Anaheim Ducks Boost Ticket Sales with Agile Ad Campaign
"Given the fast-paced nature of professional sports, changes are frequent. The GrowthAds team consistently delivered excellent service throughout the season, showing remarkable agility in quickly adjusting our campaign when needed."
G.M. Ciallella, Digital Marketing Manager, Anaheim Ducks
#1
Ad Partner
3x
Return on ad spend (ROAS)
The Anaheim Ducks: A Professional Ice Hockey Team in the NHL's Western Division
Industry
Entertainment
Brand
Anaheim Ducks
Product
GrowthAds Advertising Platform
Challenge
The Anaheim Ducks sought a partner to identify which ads were most effective in driving ticket sales. With a packed game schedule and the need for integration with Ticketmaster purchase data, they faced challenges in finding the right fit. GrowthAds was chosen as one of two partners for a preseason test, thanks to its robust audience reach, seamless Ticketmaster integration, and in-house creative team.
Solution
Leveraging its partnership with Ticketmaster, GrowthAds was able to analyze both online media consumption and purchase data, offering the Anaheim Ducks a comprehensive view of the customer journey. By analyzing the behavioral patterns of current ticket holders, GrowthAds provided valuable audience insights, helping the Ducks understand their fan base better and identify new prospects most likely to purchase tickets at a higher value than the team’s average order.
Results
After exceeding expectations in a preseason head-to-head test, GrowthAds was chosen as the primary display partner for the upcoming season. The platform successfully met performance goals within strict multi-channel attribution guidelines and went above and beyond in terms of service delivery.
