American Express credits GrowthAds for connecting with high-quality consumers at a reduced cost.
"I've really enjoyed working with GrowthAds. Their DSP is intuitive, and the performance results have been impressive. Since integrating GrowthAds, we've seen a significant improvement in CPA. The support from the GrowthAds team has also been exceptional."
Bianca Jabur, Addressable Specialist, Matterkind
57%
More efficient delivery
12%
Lower CPA than nearest competitor
American Express is a global payments company offering customers access to products, insights, and experiences that enhance lives and drive business success.
Industry
Retail
Brand
American Express
Product
Cookieless Solution, GrowthAds Advertising Platform
Challenge
With credit card adoption at just 37% in the Netherlands, much lower than the rest of the EMEA region, American Express faced a significant challenge in reaching the right audiences. Their agency, Matterkind, partnered with GrowthAds to demonstrate how its real-time data and advanced technology could effectively identify these hard-to-reach consumers at a cost-efficient CPA.
Solution
Matterkind utilized the GrowthAds Platform to gain deep insights into potential American Express customers, analyzing data from current applicants, demographics, and interests. Using these real-time audience insights, they launched a performance campaign that combined prospecting and retargeting to drive more applications. With the help of GrowthAds’ advanced AI and machine learning, the campaign quickly reached high-converting customers and exceeded the performance of the previous DSP.
Results
The Partnership
Brand: American Express
Agency: Matterkind
