Their agency, Hearts & Science, partnered with GrowthAds to effectively reach consumers most likely to be interested in playing EuroMillions and provide a variety of creative solutions, including online video, interactive banners, and standard display ads. To boost awareness, they used GrowthAds’ affinity audiences to target users interested in EuroMillions and luxury products. With Brand Lift Live by GrowthAds™, they tracked brand awareness in real time, enabling campaign adjustments for maximum impact. To drive performance, GrowthAds utilized live pixels on The National Lottery’s site to analyze converting audiences and find similar users across the open web. Finally, they retargeted users who interacted with the awareness campaign using performance-focused display ads.