Adina Hotels increases bookings by 8x with comprehensive omnichannel strategy
“Partnering with GrowthAds allowed us to run multifaceted campaigns with diverse creative approaches. GrowthAds not only offers a wealth of first-party data but also equips us with the tools and strategies to harness this real-time information, driving outstanding results.”
Julia Fernández-Pola, Regional Marketing Manager – Europe, Adina Hotels
8x
Lift in conversion rate (with CTV + performance campaign vs. performance alone)
2x
Higher return on ad spend (than goal)
Adina Hotels, a member of the Australian-based TFE Hotels group, provides spacious apartments for travelers to relax and unwind, located in vibrant neighborhoods across Australia, New Zealand, and Europe.
Industry
Travel
Brand
Adina Hotels
Product
CTV, GrowthAds Advertising Platform
Challenge
Adina Hotels aimed to increase brand awareness among in-market German travelers, focusing on driving site visits and maximizing conversions. Recognizing that potential customers are at various stages of their purchasing journey, they sought to implement tailored strategies to engage with them at each step.
Solution
GrowthAds adopted a holistic ‘brand to demand’ strategy, executing an omnichannel campaign to engage consumers at every stage of the funnel. To build impactful awareness, Adina Hotels introduced their first CTV campaign, featuring a dynamic 15-second creative that showcased their stylish apartment hotels to audiences similar to existing converters. At the mid-funnel stage, GrowthAds leveraged lookalike audiences based on current site visitors to target those in the consideration phase with display ads. Lastly, to maximize conversions, GrowthAds ran a full-funnel performance campaign using display assets.
Results
Adina Hotels effectively engaged customers at every stage of the marketing journey, surpassing all KPIs with 2x the ROAS target and a 66% reduction in CPSV. GrowthAds’ full-funnel impact report highlighted the success of the omnichannel strategy, showing that upper and mid-funnel efforts expanded reach and attracted new audiences. Furthermore, audiences exposed to both lower and upper funnel ads saw a 4x increase in site visits and an 8x boost in conversions. Given these results, Adina Hotels plans to adopt a full-funnel approach for future campaigns from the very beginning.
