Accor Hotels Boosts Brand Reach and Revenue Through Cookieless Advertising
"GrowthAds' cookieless solution has transformed how we connect with audiences and promote our brand and hospitality offerings, making us more competitive. By utilizing their innovative technology, we've accessed new environments, leading to higher booking volumes and a better return on investment. As we adapt to a cookieless future, GrowthAds has become a key strategic partner, enabling us to confidently seize the opportunities of the open internet."
15%
63%
Accor is the largest hospitality company in Europe and the sixth largest globally, with a network of 5,584 hotels, resorts, and vacation properties spanning over 110 countries.
Industry
Travel
Brand
Accor Hotels
Product
Quantcast Advertising Platform
Challenge
Solution
Results
By comparing campaigns in both cookied and cookieless environments, Accor Hotels discovered that cookieless advertising alone drove 15% of all incremental direct bookings, with each booking costing 62.5% less than those generated through cookied environments. In total, cookieless advertising contributed 10% to the seven-figure revenue generated by the campaign.
These impressive results highlighted the value of cookieless advertising, allowing Accor to gain greater flexibility and agility in its media strategies moving forward.
The Partnership
Brand: Accor Hotels
Accor is the largest hospitality company in Europe and the sixth largest globally, with a portfolio of 5,584 hotels, resorts, and vacation properties spanning over 110 countries.
Agency: iProspect
iProspect is a globally recognized, award-winning agency dedicated to transforming consumer intent into action and enhancing business performance for some of the world’s leading brands.
