Boost Your Brand with Digital Out-of-Home Advertising

Combine the effectiveness of traditional out-of-home advertising with the power of digital channels to engage your audience at the perfect moment.

Enhance Brand Awareness and Reach Your Audience in Real-Time with Digital Out-of-Home

Digital out-of-home (DOOH) provides marketers with a unique opportunity to deliver engaging, interactive messages on digital screens, capturing attention and reaching audiences in real-time.
What is Digital Out-of-Home Advertising?

Digital out-of-home (DOOH) advertising refers to digital ads displayed in public spaces outside the home. Traditionally seen on billboards, DOOH has evolved with advancements in digital technology, enabling more targeted campaigns. Ads can now appear in various formats, including digital screens at gas stations, in elevators, on mall directories, or on taxi cabs.

What is Digital Out-of-Home Advertising?

By combining programmatic with DOOH, marketers are empowered to make efficient and strategic media buys. With a programmatic partner, like StackAdapt, marketers can tackle everything from strategy and activation, to reporting and optimization. They can also seamlessly integrate DOOH media into a multi-channel marketing strategy.

Advantages of DOOH Advertising

Here’s why DOOH advertising should be an essential part of your digital marketing strategy:
Position your ads in contextually relevant environments, such as digital signage at airports.
A cookieless advertising solution that doesn’t rely on 1st or 3rd-party data.
One of the fastest-growing advertising channels, with global spending expected to reach $45 billion USD by 2024.
Reach audiences outside their homes with broad-reaching ads, making it ideal for brand awareness.
Capture attention with creative, unskippable ads in various formats.
Build a multi-channel marketing strategy to effectively tell your brand story.

Discover DOOH Formats

Enhance your brand visibility with a digital out-of-home campaign, utilizing a wide range of formats and sizes to reach your audience effectively.
Large Format
Large format ads, typically displayed on billboards along roadways, are designed for maximum visibility by pedestrians and street-level traffic.
Placed in contextually relevant locations such as gyms, office buildings, and taxis, place-based ads engage consumers in their everyday environments, creating a more natural and impactful connection.
Point-of-purchase ads are commonly found in shopping environments like malls, grocery stores, and retail locations. These ads play a key role in influencing consumers’ purchasing decisions while they’re in-store.
Target with Accuracy

Deliver your ads to the most relevant audience by targeting based on factors like location, time of day, day of the week, venue type (e.g., airports or malls), and local weather conditions in your geotargeted area.

Fuel the Entire Customer Journey

Provide a seamless experience across the customer journey. DOOH ads, such as digital screens in grocery stores, can enhance brand awareness and influence purchasing decisions.

Captivate Your Audience in Engaging Ways

DOOH ads can be strategically placed in locations where audiences are likely to have downtime, such as airports or transit hubs. Interactive ads offer entertainment during these moments, keeping your audience engaged.

Maximize Multi-Channel Impact

Incorporate DOOH into your media strategy to craft a unified narrative across native, display, video, CTV, audio, and in-game ads. This approach ensures your messages reach consumers across multiple devices and throughout every stage of the funnel.

Your Ads on Trusted Media

Reach audiences based on their interests without relying on third-party cookies.
Display advertising is essential for boosting the performance of all your marketing channels.
Harness the power of video advertising to effectively reach and engage your target audience.
Engage your target audience effectively in the evolving TV-viewing landscape through connected TV.
Engage your target audience effectively in the evolving TV-viewing landscape through connected TV.
Engage your target audience effectively in the evolving TV-viewing landscape through connected TV.
Engage your target audience effectively in the evolving TV-viewing landscape through connected TV.

Contextual Targeting Solutions

Execute your programmatic plan with ads running across your desired channels.

Exclusive GrowthAds Brand Lift

Analyze campaign performance metrics, uncover insights, optimize, and export reports.

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