Transform Your Advertising with Connected TV
Engage your target audience effectively in the evolving TV-viewing landscape through connected TV.
Deliver Full-Screen Impact with Connected TV Advertising
With the shift from traditional cable to streaming and connected TV (CTV) services, GrowthAds empowers marketers to engage audiences with the immersive branding experience of TV advertising, combined with the precision and benefits of programmatic technology.
The Power of Connected TV Advertising
Connected TV (CTV) refers to devices like smart TVs, Roku, or Apple TV that stream internet content directly to televisions. Audiences of all ages are gravitating toward CTV because it offers the flexibility to watch what they want, when they want. Unlike smaller screens on mobile devices or laptops, CTV ads provide a more immersive and relaxed viewing experience, often achieving significantly higher completion rates than ads on other devices.
Understanding Connected TV Advertising
Connected TV (CTV) refers to any television capable of connecting to the internet to stream digital video content on demand. As a subset of over-the-top (OTT) services, CTV includes apps and platforms that deliver content without the need for a traditional cable or pay-TV subscription.
Live or On-Demand
Viewers stream content live or on-demand to their connected TV (a smart TV) or connected TV platform (e.g., Apple TV or Roku).
Premium CTV Inventory
A CTV advertising spot is purchased when the viewer matches your desired audience. GrowthAds offers robust targeting capabilities and premium CTV inventory.
Video Ad Formats
A CTV ad appears in full screen, 100% viewable environment in real time. Formats include 15-second, 30-second, and 60-second video ads.
CTV Metrics That Matter
CTV metrics include impressions delivered, cost per completed view (CPCV), video completion rate (VCR), unique device breakdown, and view-through conversions.
Your Ads on Trusted Media
Reach audiences based on their interests without relying on third-party cookies.
Display advertising is essential for boosting the performance of all your marketing channels.
Harness the power of video advertising to effectively reach and engage your target audience.
Engage your target audience effectively in the evolving TV-viewing landscape through connected TV.
Engage your target audience effectively in the evolving TV-viewing landscape through connected TV.
Engage your target audience effectively in the evolving TV-viewing landscape through connected TV.
Engage your target audience effectively in the evolving TV-viewing landscape through connected TV.
Contextual Targeting Solutions
Execute your programmatic plan with ads running across your desired channels.
Exclusive GrowthAds Brand Lift
Analyze campaign performance metrics, uncover insights, optimize, and export reports.
Connected TV (CTV) opens new doors for media buyers, offering more flexible and efficient options for TV ad spend. Whether as an extension of traditional TV buys or a complement to digital campaigns, CTV allows brands to deliver ads at the right time, to the right audience, and with optimal frequency—keeping viewers engaged without oversaturating.