CTV and Performance Display Collaborate to Achieve Record-Breaking Donations for Doctors Without Borders
“GrowthAds played a key role in surpassing our fundraising records, showcasing the power of prospecting through their platform. As our primary programmatic partner, we’re excited to continue working together to exceed even more fundraising goals in the future.”
Matthew Hamilton-Dale, Principal Advertising Strategist, Crafted
3x
The donation target, shattering previous donation records
Doctors Without Borders (Médecins Sans Frontières) Delivers Critical Medical Aid to Those in Need Across the Globe
Industry
Nonprofit
Brand
Médecins Sans Frontières / Doctors without Borders
Product
CTV, GrowthAds Advertising Platform
Challenge
In its mission to deliver emergency aid and essential healthcare to those in need, Médecins Sans Frontières (Doctors Without Borders) is a key player on the frontlines of global humanitarian crises. For their 2021 Holiday campaign, the organization aimed to raise awareness of the ongoing crisis in Afghanistan following the withdrawal of international aid.
Solution
Building on a successful long-term partnership, GrowthAds and Crafted enhanced their strategy with an integrated omnichannel approach that combined brand awareness and performance. Leveraging GrowthAds’ real-time data and seamless multi-channel activation, they introduced connected TV (CTV) to reach a younger, untapped audience that no longer engages with traditional TV. This approach effectively connected with the next generation of donors.
Results
The Holiday 2021 campaign set a new fundraising record for Doctors Without Borders, becoming their most successful effort to date. The campaign surpassed its original fundraising goal within just two weeks, ultimately exceeding the target by more than three times.
As their vital work continues, so does the need to reach new audiences for support. With GrowthAds, Doctors Without Borders is able to maximize its marketing budget, unlocking more donations to fund its global initiatives.
The Partnership
Brand: Médecins Sans Frontières / Doctors without Borders
Doctors Without Borders (Médecins Sans Frontières) delivers critical medical care to those affected by conflict, epidemics, natural disasters, or lack of access to healthcare.
Agency: Crafted
Crafted is an independent full-service digital agency that finds the perfect balance in digital marketing, blending creativity with strategy to achieve exceptional results.
