Microsoft Accelerates Growth in the Cloud Computing Market
"Partnering with GrowthAds, known for its consistent and reliable global offerings, brings immense strategic value. I also appreciate the innovation they bring—whether it's with interspace audiences or dynamic CPM pricing, GrowthAds is always pushing boundaries. Ultimately, the team at GrowthAds feels like an extension of mine, and it's fantastic to have that level of support."
Mike Ru, Senior Marketing Manager, Brand, Advertising, and Research Group, Microsoft
50%
Revenue growth in Q4
Microsoft is an American multinational technology company that designs, develops, licenses, supports, and sells software, consumer electronics, personal computers, and cloud computing services.
Industry
B2B
Brand
Microsoft
Product
GrowthAds Advertising Platform
Challenge
As a company known for its expertise in spreadsheets, Microsoft meticulously tracks every dollar of ad spend and seeks to understand the return on investment (ROI) it delivers. Given that ROI fluctuates in real time, Microsoft aimed to enhance fluidity and speed. With shifts in customer behavior and media costs, their goal was to quickly seize new opportunities and pivot away from tactics that no longer performed well.
Solution
Leveraging GrowthAds’ AI and machine learning engine, Ara™, Microsoft was able to process web signals, create advanced campaigns, and continuously optimize their performance. They also benefited from the efficiency of the GrowthAds Platform in managing global campaigns, carefully targeting audiences with market-specific nuances.
Results
The Microsoft Azure marketing team used real-time data to engage their global audience and drive measurable ROI. Over the year, they experienced significant growth in the cloud computing market, contributing to a 50% increase in revenue for this segment in Q4.
The Partnership
Brand: Microsoft
Microsoft is an American multinational technology company that designs, manufactures, licenses, and sells software, consumer electronics, personal computers, and cloud computing services.
Agency: Carat
Carat, a dentsu company, is the world’s first media agency, leading the way in brand, media, and digital communications solutions for some of the most iconic and innovative brands globally.
