Simyo Engages Tech-Savvy, Younger Audience with GrowthAds' CTV Solution
"Using GrowthAds' CTV platform is simple and efficient, with quick setup and valuable insights. Its programmatic nature provides full control and real-time campaign data. CTV offers a powerful way to expand our digital reach, allowing us to appear on TV screens with a smaller budget compared to traditional TV. With linear TV's declining relevance among younger audiences, CTV presents an ideal solution to connect with this group."
Malou Roesink, Online Marketer, Today’s Milk
Simyo is a European fiber and mobile operator known for its fair and transparent pricing, which leads to high customer satisfaction.
Industry
Telecom
Brand
Simyo
Product
CTV, GrowthAds Advertising Platform
Challenge
Simyo, a European fiber and mobile operator, aimed to raise awareness of their Black Friday deals among a younger, tech-savvy, gamer audience. Their agency, Today’s Milk, identified an opportunity to connect with this group on their preferred platform: connected TV (CTV). As streaming continues to grow in the Netherlands, Simyo was keen to deliver targeted, high-impact digital ads to TV viewers with precision and scale.
Solution
Simyo launched one of the first programmatic CTV campaigns in the Netherlands with GrowthAds. By leveraging GrowthAds’ real-time data, AI technology, premium supply curation, actionable insights, and measurement tools, Simyo gained a deeper understanding of consumer behavior. This allowed them to use cross-channel insights to target consumers and measure campaign effectiveness throughout the customer journey. Starting with a smaller campaign, Simyo optimized and expanded it based on real-time data, ensuring maximum impact on their target audience with controlled frequency.
Results
Simyo’s campaign surpassed its KPIs, reaching highly engaged audiences through smart TVs, streaming devices, and gaming consoles. By targeting both mainstream and niche channels, Simyo gained greater control over ad placements, all within a smaller budget than required for a traditional TV campaign. GrowthAds’ premium, custom inventory helped generate incremental reach, including hard-to-reach cord-cutting and cord-never consumers.
