MANGIA'S Drives Traffic to Site and Resort with CTV and Display Ads
"GrowthAds played a crucial role in our awareness and consideration strategy. Their real-time first-party data and measurement tools enabled us to effectively target our audience, resulting in a significant increase in new bookings."
Gaetano Scancarello, Marketing Manager, MANGIA’S
168%
Increase in site visits
37%
Increase in booking
MANGIA’S, a key member of the Aeroviaggi Spa Group, is the top hotel operator in Sicily and Sardinia, attracting over 1 million visitors annually to its 13 properties, each rich in Italian tradition.
Industry
Travel
Brand
MANGIA’S
Product
Advertise, CTV, GrowthAds Advertising Platform
Challenge
Solution
MANGIA’S set out to increase awareness and consideration for their picturesque Mediterranean resorts, aiming to boost site visits and direct bookings. They sought a partner who could effectively target their audience across multiple channels—CTV, desktop, tablet, and mobile—utilizing AI and machine learning technology for precise targeting and enhanced performance.
