Standard Chartered Bank attributes a 40% increase in new customers to Quantcast.
“In a competitive financial services market filled with varying offers, we needed a partner who truly understands shifting consumer behavior. GrowthAds’ real-time data and audience intelligence enabled us to effectively reach these audiences and boost our client’s bottom line.”
dentsu Singapore
40%
Of all newly acquired customers attributed to GrowthAds
63%
Less cost per booking
Since opening its first branch in Singapore in 1859, Standard Chartered has grown into a leading global banking group, serving clients across more than 100 vibrant markets worldwide.
Industry
Financial Services
Brand
Standard Chartered Bank
Product
GrowthAds Advertising Platform
Challenge
Solution
Dentsu leveraged Ara®, GrowthAds’ AI and machine learning engine, to efficiently target credit card rewards seekers at scale. Recognizing that Singapore’s financial services consumers are highly responsive to enticing sign-up promotions, they implemented a full-funnel strategy using display banners and engaging rich media formats to highlight key features and benefits. Central to this approach was Ara’s custom predictive model, which provided real-time insights into shifting consumer behavior.
Results
GrowthAds’ digital advertising generated 40% of Standard Chartered Bank’s credit card leads with exceptional efficiency, achieving a 68% lower CPA. This not only optimized their return on investment but also showcased the effectiveness of GrowthAds’ Ara in reaching high-performance, niche audiences at scale.
The Partnership
Brand: Standard Chartered Bank
Since establishing its first branch in Singapore in 1859, Standard Chartered has grown into a leading global banking group, serving clients across more than 100 diverse markets worldwide.
Agency: dentsu
Since opening its first branch in Singapore in 1859, Standard Chartered has evolved into a prominent international banking group, now serving clients in over 100 vibrant markets worldwide.
